Data has no intrinsic value. It should be shaped, structured and interpreted before it becomes actionable. The journey from ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

You often hear entrepreneurs say, “We don’t know what we don’t know,” when talking about deficiencies in data gathering. But when you have data in silos, it’s more a case of “We don’t know what we DO ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

Without that, no data, no AI. So, systems, you know, they fail. The engineering team absolutely love the RCA tool. [Announcer] Around the outside. [Chris] every second counts. [Announcer] Good Lord, I ...

Prime Minister Keir Starmer's recent plan to revitalize the NHS highlights critical needs: bringing care closer to communities, bridging the digital divide between hospitals, and reducing waiting ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce travel pressure and delays.