In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

Joining her were Mel Lazarus, ecosystem engagement director at Open Banking; Alicia Skubick, chief marketing officer at ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

How is technology transforming the modern office? A smart office where devices connect to create the optimal environment ...

Live sporting events deliver the highest revenue per hour of consumption, McKinsey’s Attention Equation reveals. For B2B ...

The average survey respondent uses three separate AI tools, with most common uses are for research, writing and cost/time ...

Explore the top ABM tools and insights for 2025. Learn how to link ABM to commercial success with expert advice and vendor ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

Brands who understand the value of generating fame - even in low interest categories - will be in a stronger position to ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...