As Big Tech races to dominate the XR hardware market, one company has quietly claimed the territory they'll need to make it pay. Flying Eye Reality, Inc. today announced that the U.S. Patent and ...
Augmented reality, or AR, is emerging as a powerful tool that enhances user experience, provides better insights, and ...
House fires burn hotter and spread faster than ever before, leaving families with as little as two minutes to safely escape ...
Augmented reality headsets used to be the preserve of science fiction films, from the Neural Visor worn by Geordi La Forge, ...
Excitement spikes as 6 AR developments land in 2025 and push wearables into new territory. These moves matter now because ...
Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...
Amazon’s entry into augmented reality glasses promises seamless integration between the digital and physical worlds - but not ...
Dubai, United Arab Emirates — Emaar Hospitality Group, the hospitality arm of Emaar Properties PJSC, unveiled two custom ...
The work, produced with Grand Visual, earned awards at Cannes Lions, Clio and D&AD for its inventive use of technology in ...
The curious minds at ColdFusion compare virtual reality and augmented reality and explain the differences. Understanding this ...
People are given augmented reality glasses, which have broadcasting captions, and when worn, allows the user to enjoy captions at any film ...
Ban, Lenskart intends to position the smart glasses as a comprehensive lifestyle tool, integrating cutting-edge AI ...