Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

CHICAGO, IL - October 30, 2025 - - As artificial intelligence–powered search systems increasingly shape how businesses are ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today.

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...