The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today. It's not surprising to see that influencer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...

Strategic rebranding and digital marketing initiatives lead to significant lead growth and enhanced market visibility for the B2B procurement platform. Stuttgart, Germany , Sept. 09, 2025 (GLOBE ...