Ahrefs' Brand Radar data shows that brand mentions are important for being cited in AI search and are the new off-page SEO.

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new ...

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle ...

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...