Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over ...

In this webinar, AJ Ghergich, Global VP of AI & Consulting Services at Botify, and Frank Vitovitch, VP Solutions Consulting ...

Digital analytics platform Amplitude has launched AI Visibility to give insight into how brands shows up in AI search results ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories. “It’s ...

A brand can't own an answer anymore, but it can contribute to the one that appears. While it may feel strange to see ...

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a ...

Apple is reportedly turning to Google’s Gemini to power a smarter, next-generation Siri — a quiet shift that could redefine ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Content isn't dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your ...

Yet, the expectation from all of this healthcare-generated data is that we in primary care, primarily, will be the ones reviewing all of it, dealing with it, getting back to our patients about it, ...

In order to make the sport more accessible for all, he came up with the idea for the portable training device that allows people to play inside or outside ...