Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says Google Ads is not going away, in this AI ...

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

As anyone who uses the internet will know, the way we find information has fundamentally changed. For the last three decades, search engines have delivered ranked lists of links in response to our ...

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

In today's episode, Ed Clissold, Chief US Strategist at Ned Davis Research, pulls back the curtain on what’s really powering the markets as 2025 winds down. Read more here.

Las Vegas, NV – September 18, 2025 – PRESSADVANTAGE – Press Advantage, a leading press release distribution service, today announced the launch of a comprehensive global education series designed to ...