Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
A medspa playbook to turn attention into bookings—clear pages, local SEO, and one-screen scheduling. Start booking more clients today!
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