Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Surfer is acquired by French technology group Positive, setting the stage for a powerful full-funnel brand visibility ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

YouTube video creation has evolved quite a bit since the platform launched over 20 years ago. Over the years, YouTube has ...

Why does it matter to pharma companies? How Syneos Health Communications can help; Whether you work in healthcare communications, pharmaceutical marketing or biotech ...

Florida is demonstrating a significant appetite for cutting-edge digital marketing technology, ranking as the eighth state nationwide for per-capita searches related to AI-powered Search Engine ...

Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.