A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief ...

Airship is trusted by the world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with mobile-first cross-channel customer experiences.

Ask ChatGPT whether AI will replace humans in the customer service industry, and it will offer a diplomatic answer, the ...

More than 90 roles were offered across the cohorts. Leading recruiters in the Enterprise Technology cohort included Adobe, ...

Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

Jeff Bezos built Amazon on the idea of being customer-obsessed vs. competitor-obsessed. He continually noted that the most ...

As ESG regulations tighten, investors are turning their attention to the "S" in sustainability, and the spotlight is now on ...

When I’ve sat in on messaging exercises for tech vendors over the years, one of the most basic bits of advice given out to ...

ServiceNow (NOW) integrates AI governance into enterprise platforms. As AI proliferates, companies need systems to track which models are deployed where, monitor their decisions and ensure compliance.