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Roblox's highly anticipated new immersive Monster High game will bring Mattel's iconic doll franchise to the digital world Roblox is a global platform for creating and experiencing immersive games ...

Players can explore Monster High, customise pets, craft elixirs, and unlock in-game rewards. Barbie, Hot Wheels, Masters of the Universe, and UNO are next in line for Roblox releases. Polly Pocket and ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox Corporation (NYSE: RBLX), an immersive ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Stephanie Watel is a writer for DualShockers. She has over three years of experience writing about all things video games, from news to lists to in-depth guides in a variety of genres. Her strongest ...

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