Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...

News-driven FX Trading: How to Trade Events Like the FOMC, CPI, and NFP Natural gas futures break through $4.634 pivot support, tumbling to $4.397 as record-high production overwhelms bullish weather ...

Bitcoin holds above $70,000 after testing $69,922 intraday low amid a retail investor exodus. Ethereum is largely in bearish hands despite support at $2,000 staying intact. XRP accelerates its decline ...

Equities have been far less volatile than almost everything else so far this year, with bigger swings racing through the markets for precious metals, currencies and commodities. In the first month of ...

Bitcoin BTC $68,376.64 tumbled to $63,000 during early afternoon U.S. hours as this week's crypto selloff accelerated into a bloodbath on Thursday. The largest cryptocurrency fell more than 10% over ...

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Our critic annotates the barbed wordplay of a decision challenging the Trump administration’s theory of executive power. By A.O. Scott A.O. Scott is a critic at large for the Book Review. One of the ...

Stocks surged on Friday as technology stocks recovered following several days of heavy selling in the sector and bitcoin rebounded following a rout that took the popular cryptocurrency down more than ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...