From flawless base application to mesmerizing eye looks, the beauty world offers endless inspiration and innovation. Beyond ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Starting today, select members of the YouTube Partner Program can access a new AI detection tool that flags videos using ...

Simple and stunning - this jaw-dropping Halloween look is achieved with just two items, one of which is hiding in your ...

The Puig-owned make-up brand’s new London-based store is ‘fully dedicated to empowering, educating and inspiring the next ...

New video apps like Sora could turn faces into moneymaking assets and hint at a future where everyone can rent out their ...

Jake Paul is all over the Internet. Paul—social media presence turned actor and professional boxer—made history last year when he squared off with boxing legend Mike Tyson in the most streamed ...

Turn your Halloween into a creative, fun experience with styles that showcase your personality, connection, and originality ...

Whether she’s sitting front row at Wimbledon or glowing while out and about, social media sensation Morgan Riddle always ...

Content creators that stand out from the crowd attract and engage followers at first glance — with striking, high-quality ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone who’s looking to smooth ...

The Perth-based family, whose videos feature everything from gaming and make-up tutorials to family holidays, say they are moving to London so their youngest daughter Charlotte, can continue to post ...