TL;DR: Roblox has surpassed Steam with a record 47.4 million concurrent users, driven by popular user-created games like Grow a Garden and Steal a Brainrot. Despite concerns over safety and privacy ...
The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...
Roblox and Spotify are delivering strong growth in revenues, and it has a lot to do with how they are using AI to drive user ...
Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.