Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

In 1980, a 15-year-old Brooke Shields starred in Calvin Klein’s jeans campaign, saying the now-famous line, “You want to know ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

Danielle Butterfield thinks her party’s data obsession paralyzed it in 2024. Now she’s betting that a little chaos — and a ...

Sydney Sweeney is finally speaking out on the American Eagles jeans campaign that caused a national firestorm earlier this ...

Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Traditional detection methods like keyword searches on e-commerce platforms are being outpaced by new evasive techniques.

As new political actors, can social media influencers fill the increasing trust void between the public and political elites?

AI technology is being used for violent threats — priming them to maximize fear by making them far more personalized, more ...

A college degree is still a vital part of finding a good-paying job. However, these 17 degrees are not as useful as others.

Instead of chasing MAGA-style virality, Democrats should lead the fight to reform the toxic online world politics now depends on.