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OpenAI is reportedly developing a generative music tool. While unclear when the product would become available, it would ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

But when such treatments are offered to vulnerable people, a group of researchers argue in a new peer-reviewed editorial in ...

At the time of Charlie Kirk’s death, Turning Point USA had pulled in close to $400 million over 12 years and Kirk had amassed ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the ...

Mobavenue has appointed Ben John, VP Engineering, Microsoft AI, to its Advisory Board. In an interview with ETBrandEquity, ...

The recent growth trajectory at Right at Home, Synergy HomeCare and Nurse Next Door demonstrates that home care franchise ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...