A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

An essential part of a real estate agent’s responsibilities includes being able to clearly communicate a pricing strategy for any property and identify current market trends. Comparative market ...

LONDON--(BUSINESS WIRE)--The Marketing Services Industry market size is expected to grow over USD 200 billion at a Compound Annual Growth Rate (CAGR) of 6.0% during the forecast period of 2019-2024.

As a marketer, you think you have a pretty clear picture of how your company is performing. On average, sales seem strong and your retailers appear to be pulling their own weight. But how do you know ...

Artificial intelligence AI research of robot and cyborg development for future of people living. Digital data mining and machine learning technology design for computer brain communication. The ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...