Project B's ambitious plans to reshape women’s basketball … and men’s, too

Starting with women's basketball, Project B aims to build a 'Formula 1-style' circuit of sports to be played around the world ...

Mercury All-Star Alyssa Thomas second WNBA player to join startup league Project B

Mercury star Alyssa Thomas is the latest WNBA star the sign with Project B, a women's basketball startup league expected to ...
Commercial Integrator

The Art and Science of Project Scopes: Insights from Industry Experts

At #TotalTech25, industry leaders share how detailed project scopes drive success, protect teams and balance clarity with ...
Just Women's Sports

WNBA Star Alyssa Thomas Signs with Overseas Offseason League Project B

Project B snagged its second WNBA star, inking Phoenix Mercury forward Alyssa Thomas ahead of the league's inaugural 2026 ...