Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question ...

Jan. 18—In a world where the line between fact reporting and opinion spouting is increasingly blurry and politicians put spin on everything, we want to help our readers better understand some of the ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

Emotions play a significant role in various forms of communication, including public speaking, performance, podcasting, and voice-over work. They are the connective tissue between the speaker and the ...

The art of persuasion has always been fundamental to human society. Throughout history, rhetoric, the craft of persuasive speaking and writing, has been a crucial tool for leaders to shape public ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before. Analyzing the tools authors use to influence their audience is a common assignment in most ...