Apple unveils a new logo and soundmark for its TV service after dropping the “Plus,” signaling a broader rebranding effort.

In October, Apple confirmed that it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping t ...

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...