Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

Your interest in the field of veterinary medicine is caring about animals. However, being a successful practice also entails making sure that the parents of the pet in your community know where to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

Press Advantage, a leading press release distribution service, has announced enhancements to its geo-targeted distribution capabilities designed to strengthen local search visibility and Google My ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...