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Frevana's new AI Team is a first-of-its-kind Answer Engine Optimization (AEO) solution that helps brands build, analyze, and optimize their content to appear in AI-generated answers across ChatGPT, ...

Instead of reformatting society around products trained on human work without consent, we should tell vendors that enough is enough.

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Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search new ad layout is driving accidental ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

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Starbucks made one of the most important strategic decisions in its recent history: selling 60% of its retail operations in ...