Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

NEW YORK — Hyundai is taking a more conversational approach to its marketing in order to keep up with the proliferation of artificial intelligence (AI). This comes as the industry experiences major ...

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle ...

Nearly half of all Google searches now trigger AI-generated overviews, yet only 1% result in a click. For brands, this isn’t ...

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

Welcome to a retail media-focused edition from UnmadeIn this edition, Colin Lewis argues that search may not be the shiniest ...

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.

Without a doubt, one of the most (if not the most) crucial search engine optimization (SEO) activities is keyword research—specifically finding the right keywords. But keyword research can take a lot ...

Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Artificial intelligence (AI) has transformed every quick search into a dynamic experience with endless options for personalized results. Your "ice cream near me" search now could be "find locally made ...