Imagine walking its neon-lit streets, feeling the towering skyscrapers loom over you, and hearing the hum of its dystopian chaos all around. Thanks to the relentless innovation of the Luke Ross Real ...

The Sims 4 mods add realism & convenience to in-game gadgets, from smartphones to retro landline phones. Specific mods enhance gameplay, such as rainproof electronics, wireless chargers for Servos, & ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Obsess designed a virtual closet for J. Crew, one of 400 virtual ...

The new facility, equipped with "state-of-the-art immersive technology capable of recreating hyper-realistic environments," was presented during an event at Iberseries & Platino Industria in Madrid.