AI agents aren’t human customers, and that breaks everything we know about how markets behave. They don’t have purchasing habits, don’t experience friction and don’t develop brand loyalty. After ...
Explore 2026 CX predictions: budget cuts, AI risks, and metrics obsession. Learn how to modernize, upskill, and boost ...
Machine learning algorithms find patterns in human movement data collected by continuous monitoring, yielding insights that ...
MarTech on MSN
How the new attention standards turn feeling into data
The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact. The post How the ...
We discussed AI-powered performance monitoring and optimization at the MarTech Conference. Here's a recap. The post Where to ...
Because social media is a major driver of consumer and brand interactions, Dash Social created the Total Social Impact score to give context to social metrics.
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