My Business Tapped Into a Misunderstood Market and Made $760,000 in Year 1

Rotman landed on the business idea that would become PrettyLitter while in an incubator program in 2015. His pitch won in the ...

Voter’s Guide 2025: Election Day is Nov. 4; here’s what Staten Islanders need to know

Polls are open Nov. 4, from 6 a.m. to 9 p.m. You can find your polling site on vote.nyc/page/find-your-poll-site Presently ...

Pets contribute to greenhouse gases like us. Here’s how to reduce their carbon pawprint

Data shows that pet owners are increasingly buying food that resembles their own diets as part of the trend toward treating pets as family.

$30K to name your baby, $200/hour for a ‘pet nutritionist’ — niche consultants are making bank off the wealthy. Silly spending, or real investment?

Baby-naming consultants help affluent parents find the perfect name for their new bundle of joy. Taylor A. Humphrey, a baby-naming influencer and consultant in the San Francisco Bay area, charges $200 ...

Veterans find new missions in business ownership journey

Veterans turn service into entrepreneurship, using skills from the military to build and grow their own businesses.
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Pets in the Workplace: Is It a Good or Bad Idea?

Some companies allow dogs, cats, birds and even reptiles in the office, but not all businesses can. Weigh the pros and cons ...