Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

AI amputates information from its source, so internet users must continue to look for citations and click through to original ...

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, you’ll now find an AI Mode button to the right of the search box on the Google ...

Once a money-losing backwater, Google Cloud has become one of Alphabet's fastest-growing businesses, powered by massive bets on AI and years of costly investment in datacenters, custom chips, and ...

In case you haven’t noticed, the competitive spirit in ad tech is heating up. There’s a war brewing on two fronts, and the press is starting to pay attention. The western front of the war is between ...

Overall, it’s a favorable playing field for Democrats, with the highest-profile races in places they won last year: California, New York City, New Jersey, and Pennsylvania. Here are six major ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...