PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Happy Halloween! I transformed into a spooky character! 🎃 Orca vs. great white shark: an unusual battle between apex ...

Charles Leclerc announced his engagement to Alexandra Saint Mleux in November 2025. Here is everything to know about the ...

Celebrity MUA Hannah Martin, who has worked with the likes of Princesses Beatrice and Eugenie, has launched her 2025 beauty ...

Parade rounded up the best spellbinding witch makeup looks and spoke to the makeup artists behind the concepts to get all ...

Virginia Giuffre’s memoir 'Nobody’s Girl' details her trauma involving Jeffrey Epstein Trump Says He’s Barred From Running ...

Many of us probably relied on this costume at some point during childhood (I was a cat when I was eight), and it remains a ...

Trust: As the example above highlights, even if a YouTube account has a large number of subscribers, that doesn't mean the content it posts is safe. A high follower count doesn't guarantee safety, and ...

Starting today, select members of the YouTube Partner Program can access a new AI detection tool that flags videos using ...

The research shows younger audiences especially prefer experiences that respond instantly to input. They expect a reaction, to show them results, outcomes, or community feedback within seconds. Only ...

So much about makeup technique boils down to color theory; once you harness that understanding, you can make a big impact with limited effort. Case in point, mascara. No longer a product sold solely ...