LLMs build “entity graphs” from scattered data across the web. Inconsistency fragments how your brand is interpreted. Use the ...

"AI is looking for credible content on high-quality websites to crawl in order to create its summaries," said Adam McBroom, Chief Technology Officer at Brandpoint. "You need to regularly put out ...

Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management. Robots.txt is a text file that tells search engine ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With users being bombarded daily by information across platforms, brands are under growing ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

Crawl waste – basically, cluttering your crawlable content with tons of non-indexed pages – is one of the most insidious SEO pitfalls. We know (because we do it all the time for my agency’s clients) ...