Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

With IMPACT ® kicking off today in Denver, Orion announced a significant enhancement to its integration with Schwab Advisor Services. Beneficiary information will now flow automatically from the ...

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief ...

To enhance reliability, Snowflake’s AI researchers introduced a new evaluation framework called Agent Goal, Plan, Action that ...

There's a valuable lesson to be learned from Jurassic Park - and it's nothing to do with how carry off a pair of 'slutty ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

The traditional sales playbook is failing because of fragmented tools and information systems. Here's how sales teams can get back on the same page.

New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.

GWI data shows that 85% of professionals now use AI, with more than half doing so regularly. As adoption accelerates, the quality of data driving these tools is critical. With GWI’s data - ...

The UK division of Salesforce has made another huge round of job cuts as its profit jumped by 65 per cent during its latest ...

A knowledge architect. An orchestration engineer. A conversation designer. A human AI collaboration leader. If you’ve never ...