Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Local Google Ads campaigns are one of the top ways to promote your home-based business in 2025. Target local customers, boost ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...