Warc

Applying values-driven thinking across your audience, media, messaging and measurement decisions

WARC's Imaad Ahmed describes how marketers can tap into consumers’ cognitive biases with a deeper understanding of people’s underlying motivations. Read the full paper 'Unlocking the value of ...
Warc

Building audience, media, messaging and measurement intelligence with Values-Driven Marketing

Please could you tell us about your role and your responsibilities? I'm Chief AI Officer at Claritas and am a subject matter expert for MMA Global (Market and Media Alliance). I have over thirty years ...
Investopedia

Per Capita: What It Means, How It’s Determined, Uses, and Examples

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. Vikki Velasquez is a researcher and writer who has managed, ...
Investopedia

What Are Exports? Definition, Benefits, and Examples

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Ariel Courage is an experienced editor, researcher, and former fact ...
Barron's

Tariff Latest: Rare Earth Minerals, Critical Software Controls, Chinese Export Data

Tariff fears are back on the agenda after President Donald Trump threatened new levies on Chinese imports last week. However, his latest statements suggest it could just be a negotiating tactic ahead ...