The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Alexander Burns is POLITICO's senior executive editor, North America. He was previously POLITICO's head of news. He has ...

If you're a small business looking to promote your sales the day after Black Friday, here's how you can easily use AI tools to design all your marketing assets for little to no money.

From coding to marketing to YouTube production, here's how a two-person company harnesses AI to outperform teams ten times their size, all while spending less than their QuickBooks subscription.

Happiest Health, a 'Wellness Enterprise' founded by Ashok Soota, has launched its newest Happiest Pearls Dental Clinic in Indiranagar, Bengaluru -- a space that redefines the dental experience through ...

New York City socialist mayoral candidate Zohran Mamdani recently spent the night reaching out to workers in Queens who keep the city moving after most New Yorkers are asleep. We tagged along.

When you're starting something new-whether it's a small business, a hobby, or a home project-it's easy to think you need ...

Branding and PR will decide which story wins. When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an opportunity and built their ...