After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

The right choice between content refreshes and new pages depends on how each option serves your audience and search visibility.

SEO is about the long game. Find out how to stop your stakeholders from losing their nerve when an algorithm update hits.

Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up ...

For years, every digital marketer has heard the same prophecy: ‘SEO will be dead in two years.’ Fifteen years on, it’s still very much alive – just no longer ...

Balancing UX with SEO starts with remembering that Google’s algorithm is designed to reward user satisfaction. One example of ...

Geostar is replacing traditional SEO with AI-powered GEO agents that help businesses get discovered across ChatGPT, AI search ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...