Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The latest development in the company’s struggles comes from the EU. Google has decided to defy EU antitrust regulators’ call ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Deep Research finds the sources, but you can pick what to keep or even direct it to specific sites as it builds your report.