If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Pusha-T helped Arby’s serve bars and bites as the chain rolled out Steak Nuggets nationwide, blending steak flavor with Hip-Hop royalty. The Atlanta-based fast-food chain launched its innovative Steak ...

If you're a child of the ‘90s, Gushers' "Fruitheads" may have been living rent-free in your mind ever since. Just in time for spooky season, the brand revived the characters in a short horror film ...

Bethesda's long-awaited The Elder Scrolls 6 will include a character designed in memory of a much-missed fan, after a remarkable charity campaign that raised more than $85,000 for Make-A-Wish. Led by ...

The president announced a deal with a pharmaceutical company aimed at reducing costs among a suite of plans. By Caroline Kitchener Tyler Pager Rebecca Robbins and Sarah Kliff Reporting from Washington ...

Africa stands at a crossroads: harness cryptocurrency’s $4-trillion potential for sovereignty and growth or risk financial instability and exclusion. This is a crucial point. Unless African leaders ...

HVAB expands NIL billboards to Toronto using Penn State freshman Gavin McKenna. Billboards run November through early March to target Toronto travelers to Happy Valley. HVAB leverages NIL ties with ...

It’s certainly an unusual New York City mayor’s race. If you recently started paying attention, here’s the extremely abridged version: Our incumbent Mayor Eric Adams should have had an easy path to ...

Mamdani's campaign proved that democratic socialism can speak in a language of compassion and competence that resonates far ...