The difference between AI success and failure often comes down to five strategic choices that leaders make about their data ...

CX leaders are turning data into strategy. Here's how to craft stories that actually influence CX decisions — not just report numbers. The interest in crafting solid data storytelling has grown en ...

Customer experience (CX) has become the most powerful differentiator ... When boards, HR and CX leaders are in alignment, ...

Collaboration brings together cloud and AI expertise to simplify and speed up enterprise automation through joint go-to-market initiatives, co-innovation and deeper technology integrations This ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Build trust through authenticity. That's not a slogan or a strategy. It's something I practice every day in my company. Why is authenticity important? Consumers today are more informed and have the ...