Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...

Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their ...

Finding the budget, time, and resources to properly advertise as a small-to-medium-sized business (SMB) can be a daunting task. Pomelli, an AI experiment from Google Labs in collaboration with Google ...

Netflix is switching to a new metric to capture the scale of its ad-supported tier, announcing it now reaches 190 million ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

The strongest proof of long-term potential is steady, growing revenue. If that revenue comes from multiple sources, even ...

PSPs often struggle with marketing due to time, money, and doubt. This post breaks down why, and offers practical strategies to succeed.

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

It is always good to plan for every eventuality on the road, but explorers headed to Japan can save themselves some hassle by ...