Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

The history of marketing is built around constant evolution. But the scale and complexity of the change triggered by the rise ...

At the forefront of this change is visual search, a technology that enables consumers to locate products by using pictures ...

Custom GPTs can refine SEO workflows when built with clear scope, validated problems, and a product mindset grounded in ...

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Getty Images (GETY) stock was surging as the visual content creator and marketplace announced an agreement with the San ...

Artificial intelligence (AI) has transformed every quick search into a dynamic experience with endless options for personalized results. Your "ice cream near me" search now could be "find locally made ...

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Geostar is replacing traditional SEO with AI-powered GEO agents that help businesses get discovered across ChatGPT, AI search ...