Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Google has released a new home page for Google Analytics 4 properties. Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google added that ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...