MIB has issued draft amendments to the policy guidelines for TV rating agencies, proposing that viewership generated from the ...

From expanding rating panel to nixing landing-page data, MIB’s proposals promise cleaner TV metrics. But industry says faith ...

The ordeal over Michelino Sunseri’s 2024 shortcut on the Grand Teton — which spurred a federal trial and garnered Congressional notice — came to an unexpected conclusion Monday when President Donald ...

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"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...

The company, known for its book discovery and e-commerce platform, rolled out an automated website builder aimed at authors ...

A 62-page document written by billionaire Jared Isaacman outlines a sweeping, ambitious, and at times controversial plan for ...

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Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. The post Hightouch enters the fray for agentic AI for marketers ...

With ON24, they can now automate post-event engagement, integrate insights into their CRM and deliver personalized participant experiences at scale. Another example of a winback was from the big ...