From expanding rating panel to nixing landing-page data, MIB’s proposals promise cleaner TV metrics. But industry says faith ...

Industry leaders say the reforms could restore credibility and fairness in audience measurement, provided they are ...

The ordeal over Michelino Sunseri’s 2024 shortcut on the Grand Teton — which spurred a federal trial and garnered Congressional notice — came to an unexpected conclusion Monday when President Donald ...

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"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...

A 62-page document written by billionaire Jared Isaacman outlines a sweeping, ambitious, and at times controversial plan for ...

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You might not be familiar with the term “plyometric training,’ but chances are you’ve done exercises like burpees, squat ...

From inside jokes and terms flight used, to more serious codes for emergencies, here's how to decipher the secret language of ...

Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. The post Hightouch enters the fray for agentic AI for marketers ...

With ON24, they can now automate post-event engagement, integrate insights into their CRM and deliver personalized participant experiences at scale. Another example of a winback was from the big ...