And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available. Google has launched a new Search Labs experiment named “Ask for me.” ...

OpenAI's newly launched ChatGPT Search tool is almost ready to compete with Google Search (and there's already a Chrome ...

Google’s notorious AI Overviews feature appears to have finally gotten it right — but for all the wrong reasons. As flagged on Bluesky, if you ask Google why its own search engine feels so useless ...

Traditional keyword-based search has a fundamental limitation: users must know how to phrase their queries to get accurate results. A.I.-powered search aims to eliminate this barrier by enabling ...

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...