Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts ...

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

OpenAI seems to be making ChatGPT Search more like Google Search, but you'll have to download the new ChatGPT Atlas browser to experience it.

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, you’ll now find an AI Mode button to the right of the search box on the Google ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing an Ask AI Mode anything carousel ...

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...