MarTech on MSN

How GA4 records traffic from Perplexity Comet and ChatGPT Atlas

AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track ...
TechRepublic

How to Set Up and Use Google Analytics 4 with Google Sites

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...
Searchenginejournal.com

Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP)

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...
searchenginewatch

Google Analytics 4: drawbacks and limitations—is it worth sticking around?

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...