Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

With over 2.3 billion active devices and more than one billion paid subscriptions, Apple now makes over $100 billion annually ...

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

The ad titled " Planning a Quick Getaway? Just Ask Google ," features Tom, a plush toy-like turkey who wants to escape his ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...