Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI ...

Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel ...