Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

March 28 (Reuters) - Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it overcharged advertisers by failing to provide promised discounts and charged for clicks ...

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with ...

In a move that could reshape the tech landscape, the US Department of Justice (DoJ) is reportedly considering a drastic breakup of Google. According to a report by Bloomberg, the tech giant has been ...

You know, ChatGPT isn’t the only AI chatbot on the market that’s worth a gander. As a matter of fact, Gemini — the generative AI platform from Google formerly known as Bard — can hold its own compared ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Social engineering scams are everywhere. Every day, cybercriminals are ...

The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...

The well-known banking trojan retools for stealth with a whole new attack routine, including using ads for Microsoft TeamViewer and Zoom to lure victims in. A targeted campaign delivering the ZLoader ...