If you play golf, you have golf grips. And those grips have a logo on them. You probably think that logo is there for the same reason most logos are on stuff — branding — which isn’t entirely wrong.

the first tee. More pressure is external, coming from the intimidating shot in front of us, with a group (or groups) watching. A great example of these pressures converging can be summed up in the ...

Unlock the secret to a great golf grip in this insightful video. Discover how mastering your grip can significantly improve ...

Orlando, Fla. — Was it an earth-shattering scoop? Admittedly, no. But it was interesting to golf swing nerds at the time, and it turns out, the start of things to come. Adam Scott was patient zero as ...

Which golf club grips are best? Golf is both fun and challenging. The most subtle nuances in your golf swing can make a big difference in your score. The same holds true for your golf equipment — ...

The new Concept Helix grip system is intended to make re-gripping easier, eliminating the need for tape, solvents and other equipment. Will golfers be keen on an innovative DIY approach that ...

On a scale of 1-10, how tight is your grip pressure in the golf swing? The tricky part about measuring it is that it’s highly subjective. One golfer’s “loose” grip might feel like another player’s ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Paige Spiranac is unstoppable at the moment. The sexy social media sensation seems to have a special touch when it comes to making her videos go viral. She continues to push the boundaries and in her ...